Music Existence Because of Music, We Exist
The latest single from HeIsTheArtist, “Sumthin’ Sumthin’” has been released to much anticipation and recognition. A follow-up single to his widely popular I Know What You Did Last Summer EP, “Sumthin’ Sumthin’” is a diversion from the typical subject matter HeIsTheArtist typically produces. A tender love song with a theme of respect, empathy, and passion, HeIsTheArtist utilizes this method to ask “If it’s cool, Rock with me, And I can do a little sumthin’, If it’s cool, I wanna rock with you, If it’s cool.” Delivered in a scat-style free verse vocal, HeIsTheArtist almost seems like he is improvising over this up-tempo beat with revolving synth melodies. This short track, (under two minutes) gets straight to the point and delivers the message in a rapid succession of those brisk lyrics. This choice to focus on the lyrical form allowing the musicality to stay in the background delivers an urgency to his proposition, an urgency the listener feels as the passion HeIsTheArtist is trying to portray.
Keeping the production on this track simple, and packaging it as a rough mix without all the polish is refreshing as the expeditious manner of the subject matter creates the imagery of the importance of the message. Previously a secular artist, HeIsTheArtist typically delivers verse heavy in religious symbolism and metaphor, “Sumthin’ Sumthin’” is a clear example of the many facets of our artist, the personality of his performer shines through as he can be a deep soul with many of those artistic layers. Although, not a radio-friendly release, “Sumthin’ Sumthin’” does appeal to the experimental crowd, as the clever use of instrumentation and clever funk keep this track ever-driving forward. A good fit to the rest of HeIsTheArtist’s catalog, offering contrast, diversity, and a testament to the power of experimentation with music.
–Lee Callaghan
