Bobo Norco has just released a new video for his hit single “I Say”. In January Norco made international headlines when screenshots were leaked of a conversation with Molly O’Malia, a 14 year old singer who was known for texting with Tyga. In March Norco’s name was spread again when a photo of him was used as ammunition in a Twitter war between Katt Williams and Stitches.
In April Norco released the hit song “Special” ft. Wiz Khalifa and Wale, followed by the June release of “City Suspects” ft. The Game.His new video for “I Say” is one of many from his upcoming album with features from additional features from 2 Chainz, Future, T.I., Gucci Mane, Rich Homie Quan, Tory Lanez, and Young Thug.
How did you form your identity as a rapper? What was that process like?
Bobo Norco: My environment, the diverse crowd I grew up around, the lessons I was able to learn from the individuals I was involved around. Blacks, Whites, Mexicans.
Describe the balance between breaking down the barriers of a white rapper, while paying respect to the fathers of hip hop?
Bobo Norco: For every barrier put in front of me i learned about lessons that helped tear those barriers down. For instance Blondie was the first female rapper and she was white, she had a song called rapture and it incorporated the five elements of hip hop which would be, rapping, DJing, graffiti, break dancing and fashion. They were all incorporated in the song rapture, she also added a 6th element, and that’s putting somebody on. Like Fab Five Freddy, I find it Ironic that they came out with the white rapper show.
Is your place in hip-hop as a white rapper something you’re conscious of when you’re rapping?
Bobo Norco: Of course I’m conscious of my skin color. But I’m more conscious of people that claim to be hip hop but are not conscious of the relevancy of a white rapper.
In 2016, are we closer or further away from color lines in music no longer mattering?
Bobo Norco: Put it this way, if someone wants to be racist let them be racist or do something about it. I don’t agree with it but i am aiming at a bigger target then just one individual. The media has a lot of power and only a certain type can see through it.
Tell us about your new video for “I Say”
Bobo Norco: I’m obsessed with girl fighters so we shot a video based on just that.
What’s next for Bobo Norco?
Bobo Norco: Stay tuned.