Jorge Avila is a singer, songwriter and rocker that finds a quick route to his listener’s imagination. Recording under the moniker Avila, his growing discography continues to ignite wide-swaths of tones and burgeoning grooves in the new single “Heart of Coal”. A deeper look at Avila’s background, like an onion peel, reveals layers of American and South American influences. Born in New Jersey, raised in Ecuador and now that he’s returned to the United States, Avila rides a wave of cobalt blues and emerging ambers to create a solid sonic ecosystem.
The 12 years of his childhood in Ecuador, a country known for being the closest on Earth to the sun, certainly emboldens Avila’s sound. “Heart of Coal”, a musical pathway that conveys Avila’s regrets and realizations, also shines a light on his intense musicality. It’s a sound that can only be described as rooted in rock and the dark corners of the mind (or heart), only to open up like the sun rising, to unveil an even wider landscape. The story built the path I know walk on, he sings. His lyrics are personal and poignant. Slowly and deliberately he sings, a man sharing his thoughts and his emotions unabashedly.
“The lyrics came slowly but steadily, and they reflect my own struggles as of recent times, but also the process and progress of clearing the bad and learning to let go and move on while being at peace,” Avila says. “It’s about being able to harden yourself, not to become cold but to help you begin the process of healing and get to the other side. It’s about learning how to deal with whatever heartache we face in the wake of life changing events.”
“Heart of Coal” comes across as the final push, the eureka moment the mind and heart have synced. Avila excels moving the listener alongside his vibrant expedition. He sets up the symphonic masterpiece mostly with bass guitar, with hints of percussion puttering alongside the lower tones. It can often feel like loneliness, and in his sonic wizardry, Avila grips the listener to reach deeper into their own psyche. His voice, well, his voice it’s a given that it will be intriguing. He never ceases to engage.
Avila continues the musical journey that he started many years ago. His personal travels, reflect in his music like mirrors to the soul, further showcases his portfolio. He taps into the rock genre with “Don’t Let Me” and “Here I Am”. Furthermore, his “Piel Pecada” tips its hat to Guatemala’s Ricardo Arjona’s original work. Avila has committed his career to playing bass guitar in popular New Jersey rock band, Boundalive. The upcoming album he is working will feature an eclectic repertoire of songs showcasing Avila’s passion for 90’s grunge, Spanish rock, R&B, hard rock and acoustic music.
“My goal is to put out tracks that mean something to me and have real emotion behind them, while also reflecting my love for many styles and an outside the box approach,” Avila says.