Today, emerging singer MkX has released the music video for “Fall.” The neo-retro-stylized video accompanies his latest effort and successor to the previous hit, “Down,” a spectacular collaboration featuring rap sensation cupcaKKe, In conjunction with its song, the video is greatly inspired by those of the late 90s/early 2000s teen pop boom, and complemented by organic, in-home production aesthetics. Vivid hues, picturesque scenery, and smooth framerate comprise the video’s involvement, which MkX skillfully accentuates with every nostalgia-filled hook.
Regarding the video’s process, MkX states that it takes on a visual representation of the song’s sonic elements, with multiple nuanced layers included.
“I put all of my ideas on paper, organized a bunch of outfits, set up my tripod and blue screen, and made my vision come to life! I filmed the entire video myself at home during the quarantine and edited the whole thing on my laptop.”
Summarizing the extent of his filming approach, he adds, “[W]hoever watches this video really gets to take a trip inside my crazy mind.”