Music Existence Because of Music, We Exist
In the all-new single and music video “Blu,” talented rapper, crooner, and songwriter SevvTheArtist goes out of her way to establish herself as a powerhouse vocalist who can rhyme with as much zeal as any of the big boys can, and audiences are rightly taking note. SevvTheArtist’s last release was built on the foundation of angst-ridden confessions, robust beats, and swarthy basslines, and from what I can tell, “Blu” might be the most charismatic cut this player could have offered coming into the autumn season. This is a rapper who has no time for fluff and frills in her sound, and that’s made more than clear to us inside her new track’s first few bars. She wants to be heard, but she isn’t about to sell out her creative uniqueness in the name of going the mainstream route a lot of her peers are at the moment.
There are a lot of interesting hybrid elements floating around the hip-hop spectrum right now, and for a prime example of these eclectic components being amalgamated in a single sound, look no further than the arrangement of this cut. While “Blu” is admittedly a pretty experimental pop effort more than it is an exercise in traditional rap aesthetics, it undisputedly embodies the freeform style of melodicism that modern hip-hop is embracing as much more than just a fleeting phase. SevvTheArtist puts her unique stamp on a trending style of play here, and if you haven’t already taken a look and a listen, she’s making it difficult to resist the kind of framework she’s so boldly utilizing in this performance.
As essential to the suffocating undertow of the music as the bassline is, the beats that come barreling out of the speakers in SevvTheArtist’s new single “Blu” are formidably stronger than the others that can be found in her discography, and in the music video for the track, they’re at times even more evocative than SevvTheArtist’s lyrics are. There’s something to be said about hip-hop that moves us both physically and emotionally, but in this song, the former outweighs the latter in every way that truly matters. I wouldn’t go so far as to say that she’s putting all of her moxie to work in this piece, but there’s no debating whether or not the weight of her words can be felt from one melodic verse to the next.
I hadn’t heard her work before getting my hands on a copy of “Blu” just recently, but if this is a fair sampling of what she can get done in the studio, I’ll be quite curious to see where she goes from here creatively. The DIY-style grime on the instrumental wallop in this song is enough to keep any listener – hip-hop fan or not – engaged from start to finish, and if it were to be incorporated with more of the sleek pop conceptualism hinted at in other cuts from her collection in a full-length album, it could prove to be quite the lucrative tool for SevvTheArtist’s music moving forward.
Rudy Warmack
