Akash is an emerging Indian-American artist from New Jersey. After releasing his debut album, Rooftop Vibes, last summer, “Text Me” gathered recognition from numerous underground hip hop publications, primarily on the basis of its hook factor.
Lyrically, it’s sensible in that regard. A song that highlights the modern outcome of communication going awry is something teenagers relate to especially now. Having come of age around this time, Akash seems to know this best. When texting with the opposite sex, there’s not only the outright satisfaction of having plans succeed, but the subtly fickle outrage-turns-to-forgiveness phase when it falls through.
From a stylistic standpoint, “Text Me” has a more or less straightforward presentation. It’s not as instrumentally or texturally involved as a lot of the tracks on Rooftop Vibes, but it doesn’t need to be. Plenty of singing is present to supplement the rapping, and the chorus is sufficient in carrying that excitement – the sheer thrill from feelings, much like texts, simply being exchanged.
Check out the music video, directed by ANS: