When it comes to creating an atmosphere, there aren’t many players in the French underground who have the essence of perfection Petit Biscuit has lately. The postmodern pop movement has arguably started to slow down, but you would never know as much from listening to the rather sparse tonal melodies we find in this player’s work, the best of which has been getting a lot of attention on both sides of the Atlantic as of late.
Petit Biscuit masterfully captures the majesty of pop at its most stately in his new song ”You Don’t Ignore (Too Late),” in which the multitalented vocalist and songwriter paints a picture of his pondering a feeling that both he and we can relate too rather effortlessly. He uses his wickedly adept ability to read human emotions to convey a story that ultimately leaves anyone listening lost in a trance that could turn even the biggest pop curmudgeon into a true believer this October.
“When we’re out at night, you’re playing hard, what is there to prove? Misleading moves / It’s approved / I don’t know what’s missing / I give up trying to keep control” Petit Biscuit sings in my favorite strand of lyrics, and his exotic range of tonality is reminiscent of the variety of emotions that one experiences when the spark of jealousy is ignited for the first time.
For this being an indie single, he sounds like a seasoned pro behind the microphone, delivering his lyrics with a confident swagger that most artists spend an entire career trying to attain. It’s not hard to believe him when he pleads that his heart is on the line, and his mind couldn’t be more devoted to the muse that has him in the palm of their hands. He’s honest, endearing, and sensuously alluring in his proclamations, and it makes this track a lot more listenable than some of the more materialistically minded independent pop hits of 2023.
Petit Biscuit isn’t trying to change the world or reinvent the wheel on “You Don’t Ignore (Too Late),” but what he is trying to do is inject a little bit of life into a genre of music that has been sounding slightly stagnant as of late. It’s not that pop doesn’t have plenty of creativity or thrilling figures producing good music anymore, it’s that the artists that have been left in charge of guiding the scene into the future have grown complacent and aloof in their success, and it’s time for some new voices to share some influence in where we go from here.
Petit Biscuit cares as much about the old school as he does about the upcoming apex in pop culture that the last 10 years of industry growth have been building towards, and it’s going to take someone with an appreciation for both to take leadership over a culture that deserves to be maintained and kept sacred until the end of time. For me, this is the right guy to be playing this track for the world right now.