Pure Order are a lot of things, but one thing they aren’t is your mom and dad’s hip-hop duo (in all the right ways), and that’s made abundantly clear to us in the cerebral video for their latest single, “Sons Of Belial,” which is currently out and available everywhere provocative music is sold and streamed. Willfully abrasive and unafraid of sonic limitations that their peers would just as soon shy away from experimenting with, “Sons Of Belial” is a jarring, shamelessly smooth bolt of slow hip-hop lightning, and if carnal grooves and thunderous bassline intensity are your cup of tea, I think you’re going to get a lot out of its brief but highly immersive running time.
The bass element in this single is suffocating beyond belief, but it surprisingly doesn’t overpower any of the other elements in the music at all – if anything, it matches up with the masochistic melodies in the track beautifully.
The mix here is debatably as muscular and off the cuff as the actual content of the song is, and though the vocals come up against a torrential downpour of rhythm from start to finish, there’s scarcely a moment where they aren’t the most captivating component in the recording.
Rap fans as well as though who live for a great slow jam from an edgier source need to make a point of checking out Pure Order’s new single and particularly its music video this December, as I think it qualifies as an early contender for best alternative hip-hop single out of the underground this year. “Sons Of Belial” will blow your mind if you’ve been living on a diet of nothing but mainstream rap in 2022, and for those of us who live for the lust of an original hip-hop song, this is about as powerful a release as you’re going to find this winter. Truth be told, if this duo’s contemporaries fail to produce something competitive, 2023 could easily belong to Pure Order.