Music Existence Because of Music, We Exist
On Thursday afternoon lucky members of Pearl Jam’s Ten Club received an email in their inbox urging fans to look at the moon. Yes, Pearl Jam wants fans to look at the moon tonight in order to hear a snippet of their newest single “Superblood Wolfmoon.”
The email led fans to a web browser where a smartphone’s camera could be enabled to start looking at the sky. Once the camera found the moon, the band’s new track would begin to play. However, with many fans receiving this email at three o’clock in the afternoon when the moon was not visible, the browser allowed fans to look for a fake moon instead in order to hear the new song.
Between scavenger hunts, decoding hidden messages and looking for the moon, bands are continuously find new and inventive ways to generate buzz around their latest projects.
When Pearl Jam announced their newest record Gigaton last month, the band released posters around the world that could be used with A.R. technology to create a moving picture. Pearl Jam has been using clever marketing techniques to promote this album, while simultaneously bringing awareness to the planet’s endangered environment.
Catch Pearl Jam this spring and summer on tour in North America and Europe.
North America
March 18 – Toronto, ON – Scotiabank Arena
March 20 – Ottawa, ON – Canadian Tire Centre
March 22 – Quebec City, QC – OVideotron Centre
March 24 – Hamilton, ON – FirstOntario Centre
March 28 – Baltimore, MD – Royal Farms Arena
March 30 – New York, NY – Madison Square Garden
April 02 – Nashville, TN – Bridgestone Arena
April 04 – St. Louis, MO – Enterprise Center
April 06 – Oklahoma City, OK – Chesapeake Energy Arena
April 09 – Denver, CO – Pepsi Center
April 11 – Phoenix, AZ – Gila River Arena
April 13 – San Diego, CA – Viejas Arena
April 15 & 16 – Los Angeles, CA – The Forum
April 18 & 19 – Oakland, CA – Oakland Arena
Europe
June 23 – Festhalle – Frankfurt
June 25 – Waldbühne – Berlin
June 27 – Lollapalooza – Stockholm
June 29 – Royal Arena – Copenhagen
July 2 – Rock Werchter Festival – Werchter
July 5 – Autodromo Internazionale Enzo e Dino Ferrari – Imola
July 7 – Wiener Stadthalle – Vienna
July 10 – Hyde Park – London
July 13 – Tauron Arena – Krakow
July 15 – Budapest Arena – Budapest
July 17 – Hallenstadion – Zurich
July 19 – Lollapalooza – Paris
July 22 – Ziggo Dome – Amsterdam
July 23 – Ziggo Dome – Amsterdam
