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Pearl Jam teases new single by urging fans to look at the moon

On Thursday afternoon lucky members of Pearl Jam’s Ten Club received an email in their inbox urging fans to look at the moon. Yes, Pearl Jam wants fans to look at the moon tonight in order to hear a snippet of their newest single “Superblood Wolfmoon.”

The email led fans to a web browser where a smartphone’s camera could be enabled to start looking at the sky. Once the camera found the moon, the band’s new track would begin to play. However, with many fans receiving this email at three o’clock in the afternoon when the moon was not visible, the browser allowed fans to look for a fake moon instead in order to hear the new song.

Between scavenger hunts, decoding hidden messages and looking for the moon, bands are continuously find new and inventive ways to generate buzz around their latest projects.

When Pearl Jam announced their newest record Gigaton last month, the band released posters around the world that could be used with A.R. technology to create a moving picture. Pearl Jam has been using clever marketing techniques to promote this album, while simultaneously bringing awareness to the planet’s endangered environment.

Catch Pearl Jam this spring and summer on tour in North America and Europe.

North America

March 18 – Toronto, ON – Scotiabank Arena

March 20 – Ottawa, ON – Canadian Tire Centre

March 22 – Quebec City, QC – OVideotron Centre

March 24 – Hamilton, ON – FirstOntario Centre

March 28 – Baltimore, MD – Royal Farms Arena

March 30 – New York, NY – Madison Square Garden

April 02 – Nashville, TN – Bridgestone Arena

April 04 – St. Louis, MO – Enterprise Center

April 06 – Oklahoma City, OK – Chesapeake Energy Arena

April 09 – Denver, CO – Pepsi Center

April 11 – Phoenix, AZ – Gila River Arena

April 13 – San Diego, CA – Viejas Arena

April 15 & 16 – Los Angeles, CA – The Forum

April 18 & 19 – Oakland, CA – Oakland Arena

Europe

June 23 – Festhalle – Frankfurt

June 25 – Waldbühne – Berlin

June 27 – Lollapalooza – Stockholm

June 29 – Royal Arena – Copenhagen

July 2 – Rock Werchter Festival – Werchter

July 5 – Autodromo Internazionale Enzo e Dino Ferrari – Imola

July 7 – Wiener Stadthalle – Vienna

July 10 – Hyde Park – London

July 13 – Tauron Arena – Krakow

July 15 – Budapest Arena – Budapest

July 17 – Hallenstadion – Zurich

July 19 – Lollapalooza – Paris

July 22 – Ziggo Dome – Amsterdam

July 23 – Ziggo Dome – Amsterdam

Pearl Jam Online: Website | Facebook | Twitter | Instagram

About Katie Tymochenko

Toronto based writer for Music Existence. Lover of all things Slash, rock n' roll and Star Wars.

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