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HI-BIAS 25 YEARS – The Origin Of House VARIOUS ARTISTS

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For an independent label to survive twenty-five years in the volatile world of the music industry is an impressive feat. But Hi- Bias hasn’t just survived, it has thrived. And that is an achievement worthy of serious celebration. To commemorate the Label’s 25 years it is releasing “Hi-Bias 25 Years – The Origin of House” collection which features 25 hand-picked label gems spanning the labels history all digitally remastered along with 2 exclusive new previously unreleased singles all showcasing the label’s fusion of passion, commitment to quality and innovation which is sure to see Hi-Bias remain a vital and valuable force for many more years to come. Biography For an independent label to survive twenty-five years in the volatile world of the music industry is an impressive feat. But Hi- Bias hasn’t just survived, it has thrived. And that is an achievement worthy of serious celebration. The founder Nick Fiorucci’s background as an internationally-renowned club DJ stood him in good stead as a dance music label head. He first started as a DJ in Toronto at 17, lying about his age to get club gigs. One of these was at Affairs, a dance music institution in the late ‘80s. The seeds of Hi-Bias were sown when Fiorucci befriended another DJ there, Michael Ova. In 1988 Nick created his first record label, the now legendary Bigshot Records. After some internal label issues, Fiorucci folded Bigshot and teamed up with fellow DJ Michael Ova to launch Hi-Bias. The label was an instant smash. Their debut release was the single “Get Into The Music” by DJ’S Rule. It became an immediate hit, reaching #1 on London, England’s radio station KISS-FM, charting internationally and getting licensed extensively overseas. DJ’s Rule was actually the duo of Michael and Nick. Intriguingly, they helped boost the career of future R&B singing star, Deborah Cox, by using her as front-person for a DJ’s Rule U.K. club tour. The original motto of Hi-Bias was ‘The DJ’s Label.’ This mandate brought the fledgling label instant recognition and credibility upon its launch in 1990. “We started as a DJ label, primarily selling vinyl,” recalls Nick. “DJs would buy our titles from specialty dance music shops, and that would create a buzz about our tracks. We exported a lot as well, and that created interest from third party labels overseas, resulting in licensing of our masters.” Throughout the ‘90s, the European export market (especially the U.K.) provided the bulk of Hi-Bias business. Hi-Bias 12-inch vinyl singles ended up in DJ specialty shops all over Europe, with many DJs there collecting every Hi-Bias release. One incident illustrates Hi-Bias’ popularity on the hip London dance music scene of the early ‘90s. “I visited the famous Camden Market with our U.K. rep and was amazed to see a vendor with a Hi-Bias stand. It was full of Hi-Bias merchandise: caps, T- shirts, shorts, even key chains. The Hi-Bias logo had become so popular, people were bootlegging it. I thought it was flattering, so I didn’t think of suing them (Nick chuckles)!” In 1999 the label’s driving force, Nick Fiorucci, was inducted into the Canadian “Dance” Hall of Fame. The Hall, dedicated to the pioneers and builders of Canadian music, recognized Hi-Bias as Canada’s most successful dance indie label. Now celebrating its 25th year anniversary, Hi-Bias continues to stay relevant in an industry notorious for short-lived successes. The release of “Hi-Bias 25 Years – The Origin of House” collection features 25 hand-picked label gems spanning the labels history all digitally remastered including 2 exclusive new previously unreleased singles showcasing the label’s fusion of passion, commitment to quality and innovation which is sure to see Hi-Bias remain a vital and valuable force for many more years to come.

About Stephen Vicino

Stephen Vicino is the founder of MusicExistence.com. He created this site to give talented musicians a voice and a way to be discovered.

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