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Tove Lo unveils new single “2 Die 4” + accompanying music video

Multi-platinum selling, Grammy nominated artist Tove Lo recently shared the official music video for ‘2 Die 4’, the latest single off her highly anticipated fifth studio album DIRT FEMME, out October 14th via Pretty Swede Records/mtheory.

Speaking about the new video, Tove reveals, “We wanted to make a pop bitch y2k experience. With all the choreo, the outfits, the wetness. I think we more than delivered.”

The iconic track samples the equally iconic ‘Popcorn’ hook, originally released by Hot Butter in 1972, and marks Tove’s first time ever incorporating a sample. Speaking about the song, she explains, “With ‘2 Die 4’ I wanted ‘instantly iconic’ energy. I’ve never sampled anything before, and this feels like the perfect first moment. Lyrically I wanted it to be that ‘pick me up when I’m feeling down’ song. At first, it’s like a warm hug, then you shake it off, let out a scream and start dancing!”

This spring, Tove Lo released “No One Dies From Love,” which saw its late-night television debut on NBC’s Late Night With Seth Meyers.The track already boasts an impressive 31 million+ global streams.

Following a jam-packed summer of touring and festivals, which included rousing sets at Governors Ball in New York City, Bonnaroo in Tennessee, Float Fest in Texas and Lollapalooza in Chicago, Tove Lo heads off to Australia and New Zealand next month for a series of shows down under followed by a UK, European and Scandinavian tour with special guest Miya Folick. For a full list of tour dates, please visit: https://www.tove-lo.com/tour

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