Music Existence Because of Music, We Exist
Against the strumming of clean electric guitar strings that emit as much warmth and comfort as her vocal will, singer SevvTheArtist lives up to her moniker quite profoundly in the new single and music video “Sunshine,” currently out wherever sophisticated indie R&B is sold and streamed. Her attitude is one of patience, and her delivery is one that requires a lot of emotional tact that can’t be taught in any school, no matter how masterful the teachers – or pupils – so happen to be. “Sunshine” isn’t the lone quality R&B jam out right now, but as an alternative to a bloated mainstream, it’s hard to beat.
The music video for this song sees SevvTheArtist taking us into the glow of the sun quite literally for what will become a romantic day spent enjoying the best parts of summer. It’s cathartic; so much so that it manages to make some of the more sexualized slow songs in R&B debuting this September sound a little pressurized and overly urgent by comparison.
https://www.youtube.com/watch?v=T9pXJpX1pfA
One thing I couldn’t help but notice in my first casual sit-down with this player’s music was how much swagger SevvTheArtist has when she’s got the mic in her hand, versus how arrogant a lot of her rivals would be if they were rocking the same caliber of talent when they got into the recording studio. The tempo here says it all – she’s taking the cool route to the summit on this adventure, and whether others are tripping on complex percussive notions, she’s making it more than a little clear that her beats are a reflection of her energy (which is anything but anxious in this single).
A new generation of R&B powerhouses are starting to make their presence known to the world through tracks like “Sunshine,” and I think that with just a little more time and space to experiment with the limits of her sonic depth, SevvTheArtist is going to be one of the heavyweights in her scene – if not the genre she’s contributing so much to just in a song as sweet as her latest is. She’s got a sleek profile, but this is taking her cosmopolitan appeal to an entirely new level, as I see it.
Sondra Watanabe
