Home / Press Release / Electro-Pop Artist EVA X Drops New Video, “Machine”

Electro-Pop Artist EVA X Drops New Video, “Machine”

FOR IMMEDIATE RELEASE:

October 2, 2021 – Electro-pop artist EVA X has just unveiled the new video for her single, “Machine.”  The video was directed, shot and edited by Erik Gustafson (GRENDEL / ADORATION DESTROYED).

About the song: “Machine” is the first look at EVA X‘s upcoming album, I Dream Of A RealityEVA X has the following to say about the song and its story:

“I have a complicated relationship with my body. I do love it, but sometimes I wish it was different. I wrote “Machine” in a vulnerable spot, when I’d have given anything to feel beautiful like other women on social media. Chasing that aesthetic with injections and makeup was powerful, but also scary- I could create the face and body I wanted, but what would happen when it wore off?

I took all of these tangled feelings and poured them into “Machine”. When I brought the demo to my co-producers, Shane and Adam immediately jumped on it, bringing it to life with a frenetic energy that captured perfectly how alluring and isolating that illusion can be.

In the music video, I wanted to explore what being beautiful in the alternative community looks and feels like, and how far we go for aesthetics. I taught myself choreography to capture the movement I wanted. Erik and I designed a video that captured both the sexiness I wanted and the reality of cutting and injecting ourselves for it.”

For Fans Of: GRIMES, AYRIA, POPPY

“It was great working on this project with EVA X. I had heard this song from demo and instantly knew it was a special track, so doing the video became a really cool collaboration.

With the cyberpunk vibes combined with the themes of unattainable perfection and trans-human feels, it was something that I was excited to push my skills as a cinematographer and video editor, and also try something really stylized.

Color correction/color grading also played a huge role, with the mix of that kind of action movie palette, and getting it to make visual sense with the red/club theme.” – ERIK GUSTAFSON (GRENDEL / ADORATION DESTROYED).

For more information:

https://eva-x.bandcamp.com/

https://www.facebook.com/evaxband

About Colette Josef

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