Single Review: Ritz Murphy – “Boytoy”

Ritz Murphy is best known for his tenure in pop trio Rare Blend, who hit it big with the 1997 MTV favorite, “Swang,” and again with “Boom Boom Boom,” as part of the soundtrack to the acclaimed 2000 movie Coyote Ugly. Following a move from San Diego to Los Angeles, he furthered his credibility as a songwriter, collaborating with such major players as Kenetix, Jaime Galvez, and Frankie J. Murphy is now based in Nashville, where his continued partnership with Kenetix, as well as with North Carolina producer Krazyfigz, is earning especial recognition in the city’s music scene.

Murphy’s latest single, “Boytoy,” was released back in mid-July, debuting at #26 on the Top 50 Dance/Urban Chart. Right off the bat, the song’s verses emit a vibe reminiscent of late 90s/early 2000s pop. There’s an equally resonant hook factor about how the bass accentuates the percussion, with which Murphy’s vocals blend very well. While the chorus plays like a brief allusion to the modern pop era, the pulses of nostalgia hold strong in both his tonality and the song’s general pacing. Whatever the future holds for the charting placement of the single, there’s no doubt that it will be a comfortable fit on his new album, the aptly-titled Back in the Game, slated for September 6th.

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