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Pure Bathing Culture share new song, “Ad Victoriam”


Pure Bathing Culture have shared the second single from their upcoming album Night Pass out April 26 on Infinite Companion. The song, “Ad Victoriam,” is a thumping testament to the power of persistence. The band elaborate “This record is about making it through something no matter what you’re up against, even if the odds seem to be stacked against you. ‘Ad Victoriam’ is maybe the most direct expression of this idea on ‘Night Pass.’ The lyrics ‘come kings, come casting, come hearts of peridot, come cast into the stone’ express the idea that we expect to be challenged and we understand that our paths are sometimes difficult, but we keep going and we don’t give up.”

Over the course of their young but eventful career, vocalist Sarah Versprille and multi-instrumentalist Daniel Hindman have done more than establish a sound; they’ve honed a sonic virtue, compared by Richard Swift to “a medieval Fleetwood Mac.” The highly anticipated, third studio album is produced by Tucker Martine (REM, My Morning Jacket, Neko Case, Spoon) and preceded by hard-earned reputation. Pure Bathing Culture have worked with legendary producers Richard Swift and John Congleton, toured extensively with Death Cab for Cutie, The Shins and Lucius by headliners’ personal request, and contributed to studio albums for Damien Jurado, Foxygen and Jessie Baylin among others. Tennis’ Alaina Moore perfectly articulates the band’s level of renown: “As a fan, I can’t even feign objectivity … they have made a cult following out of the biggest names in indie.”

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