Music Existence Because of Music, We Exist
Sigrid has been named BBC Sound of 2018, chosen by a panel of more than 170 influential music experts including former winners and longlist nominees. The 21-year-old Norwegian pop sensation has gone from unknown to the most exceptional breakout star in the past year. From releasing her acclaimed debut Don’t Kill My Vibe EP last summer – which has amassed over 100M global streams – to the brutally honest A-List new single ‘Strangers’, now Sigrid joins Sam Smith, Haim, Adele and Ellie Goulding as winner of the prestigious BBC Sound of 2018. Sigrid also announces her upcoming North American tour dates, which will include a sold out show at Bowery Ballroom in New York on April 25th and Coachella on April 14th & 21st. See full tour itinerary below.
Sigrid said to the BBC, “It’s a lot to take in to have won something as prestigious as BBC Music Sound Of. I feel honoured as there are so many other artists I look up to who have won this before me, and honestly, I’m just really happy and proud of what my team and I have achieved together. I’m from a small town called Ålesund in Norway. I’m still 21 and it’s quite crazy to get this recognition. I’m very excited about the year ahead and sharing new music with everyone. I want to thank the panel for voting and the team involved in BBC Music Sound Of 2018.”
Radio 1 DJ Annie Mac said, “Sigrid is one of those really special artists making quality, exciting and feisty – yet fragile – pop songs that are an absolute pleasure to play on the radio. Sigrid is an incredibly talented performer and songwriter and so very deserving of the Sound Of 2018 crown. I’m really looking forward to watching her rise.”
Chris Price, Head of Music for BBC Radio 1 & 1Xtra, said “I’m absolutely thrilled that Sigrid has been crowned BBC Music Sound Of 2018 winner, showing that tastemakers in the UK and internationally share the excitement that has lit up Radio 1 since ‘Don’t Kill My Vibe’ was made ‘Hottest Record in the World’ last February. Following Tunes of the Week from Annie Mac, MistaJam, Scott Mills and Greg James – not to mention a Piano Session for Huw Stephens last summer – Sigrid’s new single ‘Strangers’ sits on the Radio 1 ‘A’ list, her third playlist here. Sigrid is a captivating performer and I can’t wait to introduce BBC audiences to her incredible live show, starting today in the home of live music – the Radio 1 Live Lounge”
April 11 – Toronto, ON @ Velvet Underground
April 14 – Indio, CA @ Coachella Valley Music & Arts Festival
April 17 – San Francisco, CA @ The Independent
April 21 – Indio, CA @ Coachella Valley Music & Arts Festival
April 25 – New York, NY @ Bowery Ballroom
