The Yada Yada Yadas are a recently formed Durham-based alternative rock band that have truly mastered the craft of writing beautifully silly pop songs, and burying them deep beneath piles of dirt, feedback, and uncompromisingly creamy fuzz.
Influenced by bands such as Pavement, Neutral Milk Hotel, and The Flaming Lips, it’s clear to hear the noisy alternative U.S influence upon the songwriting of Vocalist/ Guitarist Mark Owens. This Influence runs deep into the bands identity, transcending just music, visible in everything from the Seinfeld inspired band name, through to the lyrics of the bands debut track Oceans, which playfully references Bill Hicks during its 3 minutes of anti-summer fuzz.
The music video for ‘Oceans’ by The Yada Yada Yadas revolves around central themes of self-defeating nostalgia, and unending journey.
Visually inspired by the 1969 movie Midnight Cowboy, the ideas presented in the video reflect the mood, and purpose of the music. Swallowed by time, and traversing an unchanging, dying landscape, our western friend searches for a new tomorrow that looks just like yesterday, drowning in oceans of the past.
The eccentric and painful irony of the lyrical content within bands catalogue of songs pulls expertly from the Stephen Malkmus, Jeff Mangum, Wayne Coyne school of twisted imagery, in a borderline nonsensical stream of consciousness style. Lyrically and musically, the band are obsessed with the idea of letting the listener dig through the messy surface of noise, to discover the simplicity of the pop gem that lies within each track for themselves.
Oceans provides an opportunity to glance for the first time into the bands upcoming EP ‘Way…No Way…’ There’s a beauty in opposites and The Yada Yada Yadas are both pragmatic and ethereal, they builds and burn, leaving you wanting more… It’s a love letter and a breakup in 3 minutes leaving many questions unanswered.