Home / News / Tove Lo Reveals “Fire Fade” Today! North American Tour Plus Coldplay Support Starts September

Tove Lo Reveals “Fire Fade” Today! North American Tour Plus Coldplay Support Starts September

Grammy-nominated, multi-platinum selling Swedish artist Tove Lo closes out her Lady Wood Phase 1 era in cinematic fashion with the release of “Fire Fade”—the epic follow up to her critically acclaimed and controversial short film, “Fairy Dust,” which V Magazine called  “a raw, beautiful, and proudly provocative exploration of sexual desire, obsession, denial, and pain.” Directed by Tim Erem (credits: Tove Lo’s “Fairy Dust;” “Moments”; Nick Jonas’ “Close” featuring Tove Lo; Rihanna’s “Work” featuring Drake; Major Lazer’s “Lean On” and more) and co-written by Tove Lo and Erem, the original film ignited a storm that led YouTube to remove the film from view only to reinstate it hours later.

Featuring an emotionally charged performance from Tove Lo, “Fire Fade” incorporates five Lady Woodalbum cuts, including “Don’t Talk About It,” “Imaginary Friend,” “Keep It Simple,” “Flashes” and “WTF Love Is.” Watch the 21+ minute “Fire Fade HERE.

“Fire Fade is for my fans. When the fairy dust starts to wear off and you can’t fully reach the highs anymore — though you’re desperately trying to — it’s a struggle with the mind.” Tove Lo explains. “It was also the most physically challenging thing I’ve ever done. I’ve never been in so much pain on a shoot before! But it was worth it and was such a huge thing for me to be able to do for this chapter. Can’t wait for my babes to see it!!”

The release of “Fire Fade” comes just ahead of Tove Lo’s highly anticipated tour with Coldplay, kicking off September 23rd in Seattle and culminating with a performance on October 8th in San Diego, bookended by a number of headline dates. Tove Lo has been touring non-stop since the release of Lady Wood last Fall starting with the first leg of her Lady Wood Tour and numerous well-received festival appearances, including CoachellaGovernor’s BallBonnarooLollapaloozaOsheaga, and Outside Lands. Tove Lo will also appear at Austin City Limits this year, playing both weekends—October 7th and October 14th. See all tour dates here.

Released October 28th 2016, “Lady Wood” was praised by Rolling Stone for its “minimalist tech-house sound” and “darkly textured allure,” with Entertainment Weekly hailing her a “fearless outsider in pop music.” Featuring the singles “Cool Girl,” “Influence” (featuring Wiz Khalifa) and “True Disaster,” Lady Wood was co-written by Tove Lo, alongside Ludvig SöderbergJakob Jerlström, Joel LittleIlya SalmanzadehAli Payami and more. Watch her performance of “True Disaster” on NBC’s Late Night With Seth Meyers HERE.

Lady Wood is the long-awaited successor to Tove Lo’s landmark debut album of 2014, the RIAA platinum Queen Of The Clouds. The album included “Habits (Stay High)” the career-defining 5x-platinum global #1 hit that introduced her to U.S. audiences, and the triple-platinum follow-up, “Talking Body” (#3 on Billboard Pop Airplay, #12 on the Hot 100). Tove Lo has surpassed 1 billion Spotify streams, and also been the featured artist on tracks by Nick Jonas (“Close”)Coldplay (“Fun”)Years & Years (“Desire”), Broods (“Freak Of Nature”)Flume (“Say It”), and Alesso (“Heroes”).

Tove Lo has been hard at work on the follow up to Lady WoodStay tuned for more details coming soon!

On Saturday, August 26th at 11AM PT, 2PM ET, 8PM CET Tove Lo will be hosting a Facebook Live Q+A chat.

North American Tour Dates
09/13 – Revolution Live – Fort Lauderdale, FL^
09/14 – Plaza Live – Orlando, FL^
09/16 – Music Midtown – Atlanta, GA^
09/17 – Marathon Music Works – Nashville, TN^
09/18 – The Truman – Kansas City, MO^
09/20 – Ogden Theatre – Denver, CO^
09/21 – The Depot – Salt Lake City, UT^
09/23 – Centurylink Field – Seattle, WA*
09/26 – Rogers Place – Edmonton, Canada*
09/27 – Rogers Place – Edmonton, Canada*
09/29 – BC Place – Vancouver, Canada*
10/02 – Moda Center – Portland, OR*
10/04 – Levi’s Stadium – San Francisco, CA*
10/06 – Rose Bowl – Pasadena, CA*
10/07 – Austin City Limits – Austin, TX
10/08 – Qualcomm Stadium – San Diego, CA*
10/10 – The Rialto Theatre – Tucson, AZ^
10/12 – Emo’s – Austin, TX
10/13 – House of Blues Houston – Houston, TX^
10/14 – Austin City Limits – Austin, TX
^Headline w Daya Jack Supporting
*With Coldplay

“LADY WOOD” iTunes | Apple Music | Spotify | Amazon | Google Play



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