If you are an avid music lover and spend regularly on downloading or buying the latest compact disk of your favorite band, just remember next time when you find yourself dancing to the beat that music may directly influence on your spending rate and eventually lead you to debt. Once you are in debt, you have to follow the basic principle of debt to get out of it as soon as possible. Pop culture and social science are inter related and therefore may affect your behavior and attitude even. Retailers from all over the world know for sure that selling a product id more of selling emotions wrapped beautifully and music is no exception.
All About Appeal
Music as you know is the most seductive, nostalgic and inspiring that affect both your heart and soul. It is not only bout your personal taste but it is also about the immersive experience that it creates and encourages you to get lost in it. This ability of music results in buying more and therefore spending more than necessary at times. There are several music stores who would go even out of their way to hire an audio architect to design custom soundscape. It would help in changing your mood as a customer and also result in their sale, irrespective of the type and quality of it.
Understand The Tempo
Therefore, it is important to resist yourself so as to prevent from falling into the habit of overspending and as a result fall into the debt trap to fulfill your desire. If you follow some basic rules then you may do some conscious thinking and take an informed decision. The tempo of the music plays an important role in raising the psychological response in you. The tempo directly affects the heart rate slowing down or beating faster changing the mood and encouraging spending. The tempo can vary according to the type of the store like slower tempo would be preferred in bookstores and coffee shops.
The Volume Affects
It has been found that when music is cranked the average sale is boosted up resulting in more sales and therefore you end up spending more. Though it is true that consumers try to leave any shop with loud music being played but if it is played with a purpose, like offering huge discounts, it can attract huge consumers and result in excess spending once again. That is the reason you hear intense and pulsating music in discount shops every time you visit.
Genre And Zoning
The genre of the music also affects spending just like classical music may result in more spending when it comes to a customer driven outlet. There is also a subliminal message that is conveyed to the consumers that all the products displayed are upscale and of their affluence making the consumer to spend more. There are different genres of music available in a music store and you may get your type if you visit here. Also stores play different genres in different areas to match the product type and to affect their sale as well.