“The only way to truly endorse something, is to create it yourself.” That’s just part of the mantra that Jason Aalon Butler of letlive. stands by with his company G.I.R.L (Gentlemen In Real Life). Staying true to the idea of updating what the world perceives as a gentleman, G.I.R.L prides itself in taking the extra step to do what’s right and give everyone a chance to be a part of it.
Being a gentleman is more than just a refined look or dapper presentation. It’s a lifestyle that transcends. “I’ve always been interested in the way of the gentleman. It seems that this unspoken code and lifestyle has an interestingly malleable quality and can be applied to people of all different walks of life. The commonality we share as Gentlemen (or Gentlewomen) is our interest in a sense of exception,” Butler explains. “I found this to be glaringly clear as I grew more mature and began to learn more about myself and the way I operate as a man. I then began to take notice of those around me striving for the same things through different avenues. These people were my family and friends. They were people I’ve met on my own journey over the years. They were also the people I supported in their endeavors and purchased my own goods from, Butler continues. “Sometime in the ides of March 2014, I was struck with a realization of how many of these people I look up to are people much like myself, and people I could share my vision of G.I.R.L. with.”
Previously only available on letlive.’s tour, G.I.R.L has launched their products online and the New Year means new products. Every Friday for the month of January, the line will be unveiling new products such as t-shirts, soaps, and leather goods. The brand started off with hair and beard oil and is eager to be expanding. “This is only the beginning. Essentially this company will expand the exact way it began, organically with people I respect and adore in their respective craft. This means almost anything is possible as long as it aligns with our mantra” said Butler.
This week’s new products are:
-The La Cienega Beard Oil (ingredients include Rose Hip Seed, Sage, Sandalwodd, Patchouli)
-The Centinela Beard Oil (ingredients include Cedar, Rosemary, Clove, Sea Salt)
-The Hawthorne Pre Shave Oil (Eucalyptus, Peppermint, Lemongrass, Lavender)
-Redondo Soap (ingredients include wild harvested cacao, mexican coconut, ocean salt water)
-Sanborn Soap (ingredients include wild harvested cacao, mexican coconut, and Ethiopian coffee)
More information can be found at: gentlemeninreallife.com.
THE NEW GENTLEMAN // We believe the traditional definition of “gentleman” is outdated. To us, it’s more than a refined look, or dapper presentation. It’s a lifestyle that transcends. Being a Gentleman is about taking the extra step to do what’s right. And we offer everyone a chance to be part of it.
A COLLECTIVE OF GENTS // We’re a small group of creatives and artists that make things we want to see made. And we’re committed to the fine details that we know they deserve.
ETHICALLY PRODUCED // The only way to truly endorse something is to create it yourself. That’s why we’ve made sure all of our products are designed, sourced, and manufactured in the USA.