Roubix is a musical artist created by James Thorp. Originally started in 2009 when James was 19 years old, he quickly developed a character around progressive, alternative pop music. On the launch of No! No! No! (a comical short pop song) which cemented Roubix as a musician, following tracks that were subsequently distributed randomly during the year of 2010 further established Roubix as a self discovering musical artist. Tracks included Private Show, Louder Don’t Stop and Illuminati.